Consul General Elmer G. Cato (to the left of the mascot) joins Jollibee North America executives and investors in officially launching Jollibee’s fourth branch in New York City at Times Square on Wednesday, 17 August 2022. Known as “the crossroads of the world,” Times Square has one of the busiest pedestrian crossings with thousands of New Yorkers and tourists converging there daily.
The Consulate General of the Philippines in New York sees the rapid expansion of this Filipino fast food chain in North America as a great opportunity to make Filipino food mainstream. (Photo by Tanya Faye O. Ramiro).
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