New PSA to Run in English and Spanish on 40 Television Stations, 100 Radio Stations in New York State Through Mosquito Season
Governor Andrew M. Cuomo today announced the launch of an aggressive public awareness campaign to educate New Yorkers on the dangers of the Zika Virus. The campaign’s launch marks the latest step forward in implementing the Governor’s comprehensive six-step action plan to combat Zika. Already, more than 7,000 larvicide tablets have been distributed to eliminate Aedes mosquitoes potentially carrying the virus. Additionally, New York City and the 57 other counties in New York have all received approval from the state Department of Health on local Zika action plans.
State Has Distributed 7,000 Larvicide Tablets in the Downstate Region; All Local Zika Action Plans Have Received State Approval
"New York State has put forward the nation's most robust action plan to combat Zika and eliminate this deadly disease at its source," . "This public awareness campaign will ensure New Yorkers understand the threat Zika poses and how we can stop its transmission. By providing New Yorkers with the information they need, we can protect the public health and put an end to Zika once and for all."
As part of the campaign, a public service announcement has begun running in English and Spanish on more than 40 television stations statewide and will continue for the duration of the mosquito season, which ends in September. Radio announcements, also in English and Spanish, were sent to more than 100 radio stations across the state and will run during the same timeframe.
Additionally, billboards and informational posters in subways and on buses will be utilized, digital advertisements will be displayed on travel-related websites and New York State has established a Zika Information Helpline (1-888-364-4723), as well as a dedicated website to provide information directly to residents.
, "The Department of Health is focused on reducing the risk of Zika virus transmission in New York State. Governor Cuomo's six-point action plan provides local governments with the support and guidance necessary to address Zika and minimize its impact; and the public awareness campaign provides the information residents need to avoid the risk of Zika transmission."
Zika is a mosquito-borne virus transmitted primarily by the Aedes aegypti mosquito in South and Central America. The virus can also be sexually transmitted. Although Aedes aegypti mosquitoes are not present in New York, a related species named Aedes albopictus is active in the downstate region. . There are 70 different species of mosquito in New York State and Aedes albopictus make up just three to five percent of the total population. Mosquito season in New York runs from April through September.
The greatest danger facing those who contract Zika is a birth defect known as microcephaly. This disease occurs in babies of mothers who are infected with the Zika Virus while pregnant. Zika may also cause a rare disorder called Guillain Barré Syndrome, which can cause temporary paralysis. The World Health Organization declared Zika a public health emergency of international concern in February.